Matthew Perosi
Matthew Perosi

Media Coverage

Appearances & Seminars

JA New York
Should You Pay For Website Traffic? Understanding How & Why
July 27, 2014
Visit JA 2014 seminar page

MJSA Expo
Demo: Photographing Jewelry
March 10, 2014
Visit MJSA Expo seminar page

MJSA Expo
Face to Face with the Business Experts
Online Marketing Round Table
March 10, 2014
Visit MJSA Expo seminar page

MJSA conFab
Creating a Digital Marketing Plan
November 3, 2013
Visit conFab seminar page

JA New York
Blogging Seminar
July 28, 2013
Blogging: Overcoming Writing Fears & Getting Started With This Lucrative Marketing Method
View post seminar writeup on Instoremag.com
by Eileen McClelland

JCK Las Vegas
E-Commerce Seminar
May 31, 2013 @ 4:00pm
E-Commerce: What You Need to Know Before Starting
View Description on JCK website


JCK Las Vegas
Facebook Security Seminar
May 31, 2013 @ 8:30am
How to Protect Yourself on Facebook
View Description on JCK website


Leading Jewelers Guild
Email Marketing Seminar
July 11, 2012
Planning 2012 Holiday Email Campaigns by Avoiding the Mistakes of 2011
View event writeup on Southern Jewelry News website

JCK Las Vegas
Email Marketing Seminar
June 2, 2012 @ 2:30pm
Planning 2012 Holiday Email Campaigns by Avoiding the Mistakes of 2011
View Description on JCK website

Retail Jeweler Magazine Editorials


Retail Jeweler Magazine
What SEO You Need To Worry About, And What You Can Skip
by Matthew Perosi
June 2014

Retail Jeweler Magazine
Google Thwarts Online Marketing Short Cuts
by Matthew Perosi
May 2014

Retail Jeweler Magazine
It Takes a Village to Raise a Website
by Matthew Perosi
March 2014

Retail Jeweler Magazine
Setting Up Your 2014 Online Marketing Schedule
by Matthew Perosi
January 2014

Retail Jeweler Magazine
Keyword Ranking is Dead
by Matthew Perosi
November 2013

Retail Jeweler Magazine
People Don't Buy Jewelry from Stores with Bad Reputations
by Matthew Perosi
October 2013

Retail Jeweler Magazine
How-To Hire an SEO Agency
by Matthew Perosi
September 2013

Retail Jeweler Magazine
Why is blogging so important?
by Matthew Perosi
July 2013

Retail Jeweler Magazine
Blogging Starts with a Good Story
by Matthew Perosi
June 2013

Retail Jeweler Magazine
E-Commerce Related Items and Similar Items
by Matthew Perosi
May 2013

Retail Jeweler Magazine
Perfecting Google AdWords Advertising
by Matthew Perosi
March 2013

Retail Jeweler Magazine
Vendor Supplied Marketing Can Work Against You
by Matthew Perosi
January 2013

Retail Jeweler Magazine
Improve and Increase Your Value Added Customer Service Easily
by Matthew Perosi
November 2012

Retail Jeweler Magazine
Prepare Your Website For the Holidays
by Matthew Perosi
October 2012

Retail Jeweler Magazine
Blog Today. Cash in Tomorrow
by Matthew Perosi
September 2012

Retail Jeweler Magazine
Some e-Commerce Truths - It's Not As Easy As You Think
by Matthew Perosi
July 2012


Retail Jeweler Magazine
How You Can Build a Solid Online Presence and be THE Local Jeweler.
by Matthew Perosi
April 2012

Retail Jeweler Magazine
Be Right Back
Essential website tips when you can't update regularly.
by Matthew Perosi
February 2012
(premiere of magazine column)

Jewelry Business Advisor Magazine Editorials

Jewelry Business Advisor
Turning Your Website Into a Holiday Selling Tool & Customer Magnet
by Matthew Perosi
September 2013

Jewelry Business Advisor
Step-By-Step Google Analytics Setup for Retail Jewelers
by Matthew Perosi
May 2013

JCK Magazine Media Coverage

JCK Magazine
Working Title: How to reach the mobile engagement customer
by Martha C. White
Expected: February 2014

JCK Magazine
The What, Where, and Why of QR Codes
by Martha C. White
March 2013

JCK Magazine
Online Reputation Management: The New Retail Strategy
by Rob Bates, Senior Editor
February 2013

JCK Magazine
SEO Speedwagon: Your Guide to Search Engine Optimization
by Rob Bates, Senior Editor
January 2012

JCK Magazine
Tips for Choosing an SEO Firm
(view PDF of article)
by Rob Bates, Senior Editor
January 2012

JCK Magazine
The Top 10 Retail Jewelry Marketing Mistakes
(view PDF of article)
by Martha C. White
November 2011

JCK Magazine
Lead source for the article Masters of Their Domains
Quoted in closing notes:
5 Ways to Spruce Up Your Store's Website
(view PDF of article)
by Martha C. White
September 2011

JCK Magazine
Technology and Tools: Mobile Force
(view PDF of article)
by Rob Bates, Senior Editor
May 2011

JCK Online
Readers’ Corner: Matthew Perosi, founder of the Jeweler Website Advisory Group
(view PDF of article)
by Paul Holewa
October 7, 2010


Other Media Coverage

Q&A with Rio Grande
Business Savvy: Matthew Perosi Talks Jewelry E-Commerce at The Studio!
July 1, 2013

The JA Report
Blog Hand Holding for Jewelers
September 12, 2012

The JA Report
Tapping Jewelry Information Center for Jewelry Blog Content
August 21, 2012

The Centurion e-Newsletter and Info Hub
Seven Fast, Easy Ways to Boost ROI on Email Marketing
(view PDF of article)
by Hedda Schupak
March 2012

e-Shop Wiz eBook
Insider E-Commerce Secrets
(view eBook PDF)
by Vinay Patankar
December 15, 2010

The Business of Craft
Google Alerts from Matthew Perosi of JWAG
by Robyn Hawk
October 18, 2010

INSTORE Magazine
It's Time: Getting Your Store on the Internet
(view PDF of article)
by Chris Burslem
March 2007

Media Coverage for IJODiamonds.com

INSTORE Magazine
Move Over, Blue Nile
view PDF of article
May 2006

New York Times
New Jewelry Web Site Sends People to Real Stores
(PDF version)
by Bob Tedeschi
June 5, 2006

Fontbonne University
The 2007 e-Commerce Market Research Handbook
Richard K. Miller & Associates
(c) 2006 ISBN Number: 1-57783-105-5

Matthew Perosi's eBooks

Holiday 2011 Run-Up for Jewelry Stores
September 2011

Holiday 2010 Run-Up for Jewelry Stores
September 2010

Learning the Basics: Website Vocabulary
January 2010

Learning the Basics: Intro to SEO
January 2010